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Celebrating 25 Years of our beloved event!
As we prepare to celebrate this special anniversary, we invite you to be part of a cherished tradition filled with festive fun, holiday memories, and the magic of Santa. Whether you have attended for years or are planning your first visit, this milestone celebration promises to be one to remember.
Join us as we celebrate 25 years of holiday magic, community impact, and memories that last a lifetime.
CHIP Staff

All proceeds directly support Child Health Investment Partnership (CHIP) of Roanoke Valley. CHIP is a early childhood home visiting program focused on early childhood health and development. Learn more about our mission and impact.

Volunteers help bring the magic of this event to life! From welcoming families and assisting with our interactive activities to supporting event logistics, there’s a role for everyone. Register to volunteer today and help create a joyful holiday experience.

Want to showcase your business while giving back to the community? Become an event sponsor! With more than 900 attendees, this is a unique opportunity to support a meaningful cause and increase your brand visibility at one of Roanoke’s most cherished holiday events.
Do you have questions or comments about the event? Do you need special accommodations? Check out our FAQ Page
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